Leverage the latest data tools and technology to enhance visibility, improve performance, and meet customer expectations. Discover how innovation is paving the way for a competitive edge.
Workshops marked with a “✉️” in the title qualify for Direct Mail Marketing Certification.
Complete any 7 designated workshops to earn your official certification.
Workshops marked with a “📈” in the title qualify for Mail Center Manager Certification.
Complete only 5 designated workshops to earn your official certification.
Discover the journey of a top 50 insurer in the United States as it transitioned to a digital mailroom. This fireside-style discussion explores the key decision-making processes, challenges, and strategies involved in selecting the right digital mail solution. Gain insights into implementation best practices, operational efficiencies, and the long-term benefits of digital transformation in mail management. Whether you're in finance, healthcare, government, or beyond, this workshop provides valuable lessons on optimizing mail processes in an increasingly digital world.
Discover how artificial intelligence and emerging technology are transforming direct mail into a high-performing marketing channel. This workshop explores how AI-driven insights can optimize mail attributes, enhance response rates, and provide data-backed attribution for offline channels. Learn how to leverage AI for predictive modeling, gain competitive intelligence to refine strategy, and integrate direct mail into omnichannel campaigns for maximum impact. Unlock the power of attribution tools to track performance across multiple channels and prove direct mail’s contribution to overall ROI.
Discover how artificial intelligence can transform your mailroom into a powerhouse of efficiency, security, and precision. In this workshop, we’ll explore how integrating AI into everyday mailroom operations opens up new possibilities for streamlined workflows, enhanced document management, and improved compliance standards. Attendees will learn about the key benefits of AI-driven automation—from reducing manual errors and speeding up processing times. We’ll also walk through practical applications and success stories, showing that AI in the mailroom isn’t just a future idea—it’s a present-day solution that can save time and money, improve accuracy, and take your organization to the next level. Join us to see how AI can make a difference in your mailroom!
Direct Mail's superpower is its ability to deliver powerful creative into the hands of the right audiences. A key to unleashing this power is a better mailing list, but how do you build and refine one? In this workshop, we look at innovative ways to use multiple sources of data, and digital technologies to develop lists that can lead to even greater response rates and ROI for your overall campaigns – both in direct mail and digital channels.
With the growth in AI assistants learning how to interface with them and being able to get the response you need is a task to be learned. This workshop will walk through the role an AI assistant can play in a direct marketing campaign.
Customer experience is well-established as a final battleground driving customer retention and loyalty, particularly in highly competitive markets where products and services are increasingly commoditized. AI is playing an increasingly critical role in shaping and improving CX across industries. AI allows companies to create more personalized, responsive and seamless interactions. Organizations that harness the power of AI to enhance CX are more likely to foster long-term customer loyalty. This workshop will explore the transformative potential of artificial intelligence (AI) in enhancing the customer experience (CX). We will explore AI use cases ranging from personalization at scale and sentiment analysis, to predictive analytics and automation. Join this workshop to learn how firms across the marketplace are leveraging AI to enhance CX. Gain insights into the practical steps involved in implementing AI-powered solutions to optimize customer journeys, reduce operational costs, and drive overall business growth.
This workshop will cover insights to get the most out of your address validation software. We will cover all the best practices to get the most accurate addressing for a successful shipping and mailing. Ever wonder how to get a precise ZIP+4 for military APO/FPO/DPO addresses? How can you show your customer secondary options when your primary address is an apartment complex or high rise? Are you challenged coding those tricky Puerto Rican addresses? How do the USPS Kiosks find delivery addresses using only a destination ZIP5 and a primary number? Wouldn’t it be nice to display a list of USPS-recognized street names for a given ZIP5? How can you use Google’s address auto-complete service in combination with your address matching software to create a one-two address-matching punch?
Discover how to stay ahead in the mailing industry with insights from this engaging panel discussion. Explore strategies to improve address quality, tackle undeliverable-as-addressed (UAA) mail, and optimize reply mail workflows. Learn methods to achieve deeper postage discounts and uncover how enhancing customer profiles and leveraging data can boost marketing results.
This workshop will provide an update on last year’s rollout of 450 new Smart Lockers expansion and plans for 400 more this year. We will review key functionality and an overview of the user experience, from integration and shipping, to loading and pickup. The workshop will provide in-depth descriptions of the overall program objectives, key features and powerful API suite. This workshop will be appropriate for both business and technical audiences.
In today’s fast-moving business environment, efficiency and visibility are key to staying ahead. This workshop explores the transition from manual scanning to automated, sensor-based operations—unlocking real-time insights, streamlining workflows, and enhancing decision-making. Discover how integrating the latest technology can optimize resource allocation, improve operational oversight, and provide unparalleled visibility into custodial control. Learn how automation not only accelerates outbound processes but also strengthens competitive positioning, enabling organizations to adapt quickly and meet evolving industry demands.
Data is everywhere in mailing operations—from equipment and USPS Mailer Scorecards to sortation processes and supply chain partners. This panel of expert commingle mail solutions providers will share real-world scenarios of mailing challenges they’ve faced and demonstrate how leveraging and interpreting the right data can transform operations. Discover strategies to improve quality, streamline workflows, and turn mailing mayhem into success.
The Mailer Scorecard can seem daunting, but this workshop breaks it down for eDoc submitters. Learn how to access and navigate the scorecard, understand its tabs and data, and leverage the information to improve mail verification quality and avoid assessments. Discover how to set up subscriptions for daily updates and explore the benefits of Mail Quality data feeds, equipping you with tools to streamline processes and enhance operational efficiency.
In an era where customer expectations are sky-high, and share-of-attention is at a premium, personalized marketing isn't just beneficial; it's imperative. This workshop will help you understand CDPs and how to engage in their transformative power in delivering real-time personalization. Utilizing data and analytics, you can craft purposeful marketing messages that resonate with audiences and drive substantial returns on investment. Attendees will leave this workshop equipped with actionable strategies to enhance their marketing campaigns through comprehensive insights provided by CDPs or customer databases. They will learn how to effectively collect and analyze data, tailor marketing efforts based on deep customer insights, and adjust their media investments for better ROI.
With rising competition for talent and a significant portion of the workforce nearing retirement, organizations must rethink how they attract, develop, and retain employees. This workshop explores how AI-powered solutions are revolutionizing workforce planning, succession strategies, and recruitment. Learn how AI-driven org chart analysis, network mapping, and dynamic career pages can streamline hiring processes, predict succession gaps, and optimize internal talent mobility. Discover how generative AI is shaping future-ready skills assessments and ensuring organizations remain competitive in an evolving job market.
This presentation will introduce quantum technology as a transformative force, focusing on its implications for data management, technological innovation, and strategic visibility. As organizations strive for a competitive edge, quantum computing and quantum-based technologies promise unprecedented data processing power, faster decision-making, and enhanced problem-solving capabilities. We will discuss how quantum technology can provide strategic advantages by unlocking new possibilities for data analysis, boosting technological capabilities, and improving business visibility. Attendees will gain a high-level understanding of quantum technology’s practical applications and the potential pathways for adoption within their industries.
Last-mile delivery is a critical component for USPS, significantly impacting customer satisfaction and operational efficiency. Artificial Intelligence (AI) is transforming this space by enhancing route planning and delivery scheduling. By analyzing real-time data, AI algorithms can optimize delivery routes, taking into account factors such as traffic conditions, weather, and delivery windows. This not only reduces transportation costs but also shortens delivery times, ensuring that packages arrive promptly. AI-driven solutions, such as generative AI, enable USPS to dynamically adjust routes based on current conditions, improving overall fleet efficiency. For instance, AI can predict delays and suggest alternative routes, allowing for proactive decision-making. This adaptability is essential in meeting customer expectations in today’s fast-paced environment.
Full Service Intelligent Mail letters and flats mailers - do you know what's IN your barcode? Do you know all the options available, simply by choosing the correct Service Type ID? Those three digits in your barcode can enable tracking data, Undeliverable As Addressed handling options, even forwarding and return to sender address data.
Discover how to maximize ROI with smarter Direct Mail. Join us for an insightful presentation where you'll explore the power of the Informed Delivery® URL Parameter feature—a game-changing tool for enhancing engagement and tracking. We’ll dive into how integrating data from multiple sources—including ZIP Code-level demographics—can drive smarter targeting, greater innovation, and real business intelligence. Learn how to identify high-performing ZIP Codes and improve your address list, refine address-level targeting, and turn data into a competitive advantage that delivers measurable ROI. Don’t miss this opportunity to see how advanced data strategies and USPS technologies can help you elevate your direct mail campaigns.
This workshop will share cutting edge research that will optimize your direct mail campaign performance in 2025 and beyond. The Future of Direct Mail insights uncovered from 400+ senior-level direct marketers and 1,000+ consumers will hit home with the practices you likely are NOT doing, yet that matter most to your results. Learn what common misconceptions are holding you back and stay ahead of your competition with the latest in tactics from those who are winning with direct mail.
As mail operations evolve, so do the tools and technology driving efficiency. This workshop explores the future of mail processing through cloud integration, discussing the transition from traditional on-premise setups to flexible, scalable cloud solutions. Attendees will gain insights into overcoming challenges such as security concerns and data accessibility while exploring how cloud technology can provide centralized management and powerful analytics across multiple sites. With the added potential of AI-driven insights, this workshop will guide participants in modernizing mail operations to be more efficient, transparent, and adaptable.
The impact of direct mail in the digital age has not diminished. If anything, it stands out as a leading channel for conversion that connects physical and digital in compelling ways. Consumer Insights research uncovered that 55% of consumers who take action on direct mail visit a brand’s website. Join us to explore what’s driving them to take action — and what’s working for your peers. In this workshop, we’ll unveil insights from recent State of Direct Mail studies. We’ll explore evolving consumer behaviors and preferences, as well as best practices for direct mail practitioners. Walk away with practical guidance you can apply immediately to uplevel your direct mail strategy. Whether you're looking to integrate direct mail into a multi-channel strategy or optimize your current approach, this workshop will equip you with the knowledge and tools to drive better results.
This workshop leverages recent research findings to highlight the powerful role of direct mail in enhancing customer engagement and optimizing return on investment in a saturated digital marketing landscape. Based on our data, direct mail not only rivals but often outperforms digital channels in creating meaningful, long-lasting consumer connections. Participants will explore how direct mail’s tactile appeal and innovative digital integrations can drive measurable outcomes across various sectors in the postal supply chain, from printers and agencies to senior decision-makers.
Unlock the power of mail tracking data and big data analytics to gain deeper insights into audience behaviors and campaign performance. This workshop provides actionable techniques for interpreting these insights and transforming them into strategies that enhance engagement, optimize timing, and ultimately improve ROI on direct mail initiative.
Timing is everything in marketing, and Informed Visibility is the tool you can use to coordinate each your channels to boost direct mail response and extend the life of a direct marketing campaign. Knowing how to use the sophisticated data provided by Informed Visibility keeps your mail at the heart of every campaign. In this workshop we’ll touch on some of the basics of Informed Visibility, and then dig into powerful approaches to utilizing the data. We’ll provide specific applications, including how to get started. Triggering coordinated email marketing; Creating a “Mail Sandwich”: Informed Delivery first, Mail second, coordinated email after the mail. You can even make your “Mail Sandwich” a double by adding additional Mail efforts to Informed Delivery subscribers and those who open or click on your emails. Timing mail to optimize telemarketing; Sharing delivery news with everyone – mail owners, marketing customers, consumers and more; Tracking individual pieces. This workshop will change your understanding of Informed Visibility and all the possibilities it offers. It will be knowledge you can leverage immediately to make your mail and your marketing more effective.
This workshop will touch on the role Customer Experience function plays for the broader Postal Service and American public. This workshop will expand on last year's workshop on how to contact USPS and also speak to the role the customer relations field group plays in the electoral process and local resolution and escalation process. We'll also touch on various channels USPS is putting in place to assist our business customers.
This workshop is designed to help professionals in e-commerce, logistics, and related industries learn about USPS’ modern, easy-to-use USPS technologies to streamline and optimize their shipping processes up and down the supply chain. We’ll cover available USPS integration solutions to fit a variety of business models.
The recent International Longshoremen's Association strike has placed automation and its impact on labor in the spotlight. However, contrary to conventional understandings of this topic, supply chain automation is not at odds with sustained job growth. In fact, intelligent automation creates new, more lucrative opportunities for current supply chain workers, including postal service employees. In this panel-style workshop, we’ll explore how AI-based automation and robotics solutions offer employees new opportunities to evolve within their roles. Additionally, we’ll explore the efficacy of early automation deployments within the postal industry through anonymized case studies. We’ll use these case studies to discuss how postal industry leaders can most effectively deploy automation to improve productivity and worker satisfaction.
Informed Visibility®(IV®) Mail Tracking & Reporting provides near-real-time tracking of mail pieces. The value of IV-MTR is more than mail-tracking data, it drives true business intelligence. In this presentation, you’ll hear customer success stories about how this powerful platform is used to make better business decisions and improve mail ROI. Come learn how you can get actionable data out of your mailings and campaigns.
USPS continues to respond to the explosive growth of e-commerce with flexible shipping solutions! Our leading-edge, feature-rich API platform provides our customers and partners broad access to our shipping products and solutions with immediate onboarding, seamless integration, unprecedented scalability, and rapid development. We have an API for virtually every need – standardize an address, price a package, create a label, find a USPS acceptance facility, schedule a carrier pick-up for Connect Local Packages, and track a package from entry to delivery. Our partners can accelerate time-to-value for their shipment solutions by integrating into this evolving and tailorable platform and its expanded feature set: expanded access to USPS products, unlimited labels, contract pricing, manifested returns, webhooks for push notifications, credit card payment, platform and integrator functions, same-day self-service enrollment and more.
Join us for an insightful workshop on utilizing USPS Ship, an all-in-one manifest solution for large shippers. Our USPS experts will guide you through the process of utilizing the latest technology to process and evaluate shipments, with features such as automated package evaluations that include short and overpaid adjustments. By attending this workshop, large shippers can optimize their manifesting processes and improve their logistics management by gaining a comprehensive understanding of USPS Ship's advanced features. Don't miss this opportunity to take your shipping operations to the next level.
Data is becoming more prevalent in everyday decisions. Companies that can manage, process, report, and protect data efficiently will lead the way, while those that fall behind in data management risk losing relevance. Equip yourself with the skills and knowledge needed to manage data at scale and drive smarter decisions. Discover strategies and technologies for handling large-scale postal and client data effectively. This workshop covers critical aspects of data management, including ingestion, quality, architecture, ETL/ELT processes, reporting tools, and security measures. Learn to ask the right questions and implement modern solutions that drive organizational success. Gain practical insights into managing big data while maintaining compliance and security standards.
Explore how cutting-edge strategies and USPS promotions are transforming mail into a key player in omnichannel campaigns. Discover new ways to make mail work harder for your business.
Workshops marked with a “✉️” in the title qualify for Direct Mail Marketing Certification.
Complete any 7 designated workshops to earn your official certification.
Workshops marked with a “📈” in the title qualify for Mail Center Manager Certification.
Complete only 5 designated workshops to earn your official certification.
Almost half (47%) of Chief Marketing Officers see promoting more sustainable product and service offerings as a top priority for their brand; internal sustainability efforts can not only help establish the authenticity of a brand’s marketing initiatives—building trust with consumers—but they can also help the brand build a more secure, sustainable future for itself in the face of heightened global uncertainties. Join us for an insightful workshop tailored for marketing professionals who are keen to understand the evolving landscape of consumer expectations and how they are shaping the future of sustainable practices. This workshop will provide a comprehensive analysis of current trends and data reflecting these expectations, with a special focus on how USPS is driving sustainable change.
Commingle and Comail are the innovative next generation of traditional presort. Moving from the simple automated mailstreams of presort to the fine-tuned Full-Service and Seamless Acceptance mailstreams of commingle and Comail provides customers with savings and benefits that facilitate mail growth. The one-stop shopping world these mail solutions providers offer customers means they can focus on their core business objectives, while the solutions providers handle all the innovations that make up Co-Magic. Learn how Commingle and Comail are different than traditional presort and hear about the additional benefits for customers. Hear how Commingle/Comail solutions providers are innovating to serve their customers better and work with them to grow the mail. Discover how Co-mailing magic allows customers to focus on their objectives and get better results from their mailings.
This unique workshop provides a how-to guide on increasing your overall direct mail efforts, volume, and performance. In the face of challenges, direct mail remains a powerhouse marketing solution, and with the right audience strategy and optimization through predictive modeling, direct mail marketers are finding success and thriving. Join a team of experts as they roll up their sleeves and breakdown strategies, expense management, optimization tactics, client examples, and more – all with the common theme of growth. This growth-minded workshop will cover: Real-world cost efficiency analysis, including case study examples. Unique perspectives from data solution and marketing strategy experts on the indispensability of direct mail.
Are you able to keep up with the demand for greater creative content and relevance in Data-Driven Direct Mail campaigns? Do you want to explore modern Direct Mail approaches that move beyond outdated and limiting transactional methods? With today's trends and advanced print hardware offering unmatched precision, speed and superior color quality, combined with the unlimited creative potential of design and digital tools, it's time to exceed these heightened expectations! Join us to uncover the latest trends and insights in high-performance Direct Mail. Learn how to transform your campaigns into powerful tools for engagement and conversion – even at large volumes – without compromising on personalization or relevance. We'll explore the latest techniques and integrations to supercharge your Direct Mail campaigns to craft on-brand, highly relevant, and timely Direct Mail pieces enhanced with interactive omnichannel elements -- such as, Augmented Reality (AR) or QR codes for digital interactions and efficient tracking and insights. We’ll also explore leveraging Artificial Intelligence (AI) integration to enhance personalization, optimize delivery times, and predict customer behavior.
Campaign success in marketing is driven by a combination of audience, offer, and creative. Effective creative will help you stand out from your competitors and earn your audience’s attention. In this workshop, we bring together some of the most innovative creative directors working in direct mail to talk about how they approach this timeless medium, and the difference between campaigns that succeed and campaigns that don’t.
This workshop brings you an exciting showcase of the latest trends in direct mail. Attendees will explore over 25 impactful mail examples from various industries, including healthcare, automotive, retail, and banking. This workshop highlights the power of direct mail in driving engagement and response, showcasing the most effective formats and techniques being used in the market today.
In an era of relentless digital noise, direct mail remains a powerful tool for capturing attention. Learn how to craft campaigns that tap into human behavior, emotions, and decision-making processes to create lasting connections. Discover techniques to enhance visual design and language that stand out and engage. By applying key psychological principles, you'll understand how to make your direct mail not just seen but truly memorable, driving higher engagement and response rates. Transform your campaigns from “just mail” into unforgettable experiences!
This engaging panel discussion explores how USPS is leveraging computer vision and GenAI technology to enhance customer experience. The workshop will showcase how process enhancements are set to benefit customers through improved service efficiency and accuracy, with USPS streamlining promotion approval processes to ensure timely and accurate information delivery. The discussion covers the measurable impact of GenAI image recognition and explores the use of AI to offer new services, optimize resources, and reduce risks, all with the goal of consistently delivering superior customer service.
Discover how enhanced QR codes transform direct mail by driving immediate action and delivering measurable results. In this workshop, we’ll explore how to boost response rates with tools that allow recipients to set reminders, share offers, and act instantly when a sale starts. Plus, learn how leveraging these advanced tactics can qualify your campaigns for a 3% USPS postage discount, saving costs while maximizing engagement. Don’t let your offers be forgotten—turn every mailpiece into a powerful driver of action with QR-powered reminders and seamless follow-ups. This workshop will include case studies from well-known mailers.
Join us for an informative workshop on USPS promotions, where we will provide a comprehensive overview of the promotion opportunities available. Learn about the benefits, eligibility criteria, and submission process to help you make the most of these initiatives. This workshop is designed to equip you with the knowledge needed to use USPS promotions effectively.
Everyday direct mail campaigns are given the opportunity to incorporate innovations to make it more relevant. In this workshop we will talk about making something more than just a postcard or an envelope. We all know that in order for a product to grow, it needs to return more than it costs. ROI is a simple metric but can be complicated to calculate. In this workshop we will look at the costs of implementing new technologies into your mail pieces and how they can return a better investment. The key to driving mail growth lies in embracing cutting-edge innovations that enhance the efficiency and effectiveness of your campaigns. By leveraging tools like Informed Visibility and Informed Delivery, along with integrating technologies such as QR codes and variable data printing (VDP), you can create personalized and dynamic mail pieces that engage customers in new and impactful ways. As we explore these innovations, it's crucial to balance the costs of implementation with the potential for increased ROI, ensuring your campaigns are both cost-effective and strategically positioned for growth.
As direct mail competes in an increasingly digital landscape, marketers must balance personalization, cost efficiency, and sustainability to maximize impact. This workshop explores strategies for seamlessly integrating digital and physical channels, leveraging AI-driven insights, and optimizing postal solutions to reduce costs and accelerate campaign execution. Discover how data activation, targeted messaging, and pre-market testing can enhance engagement, improve ROI, and ensure direct mail remains a powerful tool for customer connections.
This workshop will provide an update on recent developments in Informed Delivery and a look ahead. The workshop will feature in-depth descriptions of new and planned features, program metrics, and success stories from brands who’ve utilized Informed Delivery to elevate their omni-channel marketing strategies. This workshop will be appropriate for both business and technical audiences.
In the rapidly evolving marketing landscape, creating meaningful connections with your audience through multiple touch points is both an art and a science. This workshop will delve into strategic tactics that ensure you maximize the potential of the USPS Continuous Contact promotion, while ensuring your iterative mail campaigns are impactful rather than intrusive. By leveraging the latest channel trends, we will explore how to effectively engage customers and drive conversions without overwhelming them and highlight how repeated, thoughtful mailings can transform customer relationships and enhance brand loyalty. We'll examine real-world examples of brands that have successfully utilized iterative direct mail strategies to maintain ongoing conversations with their customers and potential prospects. These case studies will demonstrate innovative approaches that balance frequency with relevance, ensuring each touch point adds value and resonates with the audience without becoming duplicative. Attendees will leave equipped with practical insights and a strategic framework for enhancing their direct mail efforts. Join us to unlock new opportunities for customer engagement and discover how to turn each mailing into a powerful tool for fostering long-term relationships and achieving marketing success.
Join our dynamic workshop that reimagines the future of direct mail marketing! Experience live demonstrations showcasing emerging trends and innovative techniques in action. Engage in real-time insight sharing, where participants can react, discuss, and exchange ideas through live polling and interactive discussions. This collaborative environment provides a unique opportunity to learn from industry peers, uncover new strategies, and explore how these cutting-edge trends can transform your campaigns, enhance customer engagement, and drive significant results. Immerse yourself in an interactive experience where creativity meets technology, and leave equipped with fresh ideas to excel in the evolving landscape of direct mail marketing.
Discover new strategies and industry insights from top envelope manufacturers, suppliers, and mailers on how to make your envelope stand out in today’s competitive landscape. This workshop explores innovative design approaches, materials, and techniques to maximize engagement while ensuring your mailpiece qualifies for USPS postal promotions.
Marketers are looking for new tactics and insights to boost the ROI on their spend in the Direct Mail channel. Leveraging data and Digital Direct mail technologies is enabling some marketers to: reduce their cycle time to market, accelerate the attribution of what’s working at audience segment levels, optimize postage, production and delivery costs on their creative packages, and complete more testing at scale than was previously possible. With barriers removed, smarter strategies are required to optimize performance with the channel. Direct Mail’s numerous bridges to other media channels provide visibility to the customer journey where learnings can improve the customer experience. The marketer can personalize scientifically for the best possible performance. We will share insights from client case studies that led to significant performance improvements in new customer acquisition.
With evolving mail volumes and rising costs, the postal industry faces new challenges, prompting service providers and in-house facilities to adapt. As digital transformation continues to reshape the landscape, mailers must rethink their strategies to effectively meet changing business needs. During this panel discussion, we’ll explore how companies can use automation, personalization, and multi-channel strategies to increase mail volume and improve efficiency. We’ll start by examining automation technologies—such as advanced inserters and cobots—that streamline processes, reduce idle time, and enable efficient, cost-effective operations. Real-world examples will demonstrate how more streamlined workflows and consolidated workcells can lower expenses while increasing output and productivity. We’ll also look at growth opportunities by leveraging emerging formats, including postcards, self-mailers, card affixing, overnight mail, and personalized marketing communications. Discover how to create more engaging, relevant mail pieces that boost response rates and drive growth across both marketing and transactional mail. Finally, we’ll explore how combining physical mail with digital channels—such as QR codes and hybrid mail solutions—can enhance engagement. Case studies will illustrate how integrated, multi-channel campaigns increase mail volumes and strengthen customer connections.
Join us for a panel discussion featuring the best-in-class recipients of the FY24 Promotions Award. This workshop will highlight the industry's most creative Direct Mail promotion submissions and showcase the award-winning innovations that set new standards.
Direct mail is evolving, and the smartest marketers are adapting to maximize every dollar. Join us to explore real stories of how marketers can save significant costs in 2025 while maintaining strong ROI through strategic format and production adjustments. Learn how variable data, omnichannel tactics, and high-impact messaging are driving results across industries. Plus, walk away with a powerful Campaign Planner—your go-to companion for optimizing format, production, and messaging to drive measurable success. If you’re ready to elevate your direct mail strategy and maximize performance in today’s atmosphere, this workshop is a must-attend.
From Main Street to Wall Street, businesses of all sizes across industries can reach ideal and engaged households with targeted marriage mail. Join this panel discussion to hear why, with topics including advancements in data capabilities, applying creative best practices to boost response, customizing monthly frequency for the best results and how to secure the most effective rates.
Don will discuss how today’s Modern Smart Mail Centers are so much more than their traditional role of simply sorting and delivering mail. Smart Mail Centers are now technology driven operations that maximize space for improved efficiency and provide Smart Solutions. Modern Mail Centers need to be able to generate revenue and cut cost while focusing on marketing its services and customer service.
Discover how USPS and industry are using Generative AI to enhance direct mail campaigns by making them more efficient and effective. Learn how to segment your audience, create detailed profiles, and generate personalized content using machine learning. Customize images and layouts based on recipient data and optimize your campaigns with AI-powered A/B testing and automatic adjustments. Additionally, use predictive analytics to anticipate customer needs, sentiment analysis to tailor messaging, integrate cross-channel data, and leverage real-time feedback to refine your strategies.
This will not be just a “what are they” workshop. We intend to educate the audience on how the promotions can be used effectively and delve into the low participation rates. We have a great deal of information from many mailers in the industry about this question and will be sharing their insights. All attendees will get some great information they can use to apply to their business/organization to participate in more of these incentives. This workshop will expand on these perspectives and open this up to anything to do with the mail piece and effectively drive volumes through participation.
In this workshop we’ll explore how cutting-edge AI and omni-channel strategies are transforming the direct mail landscape. We’ll share proven strategies and insights on how direct marketers, brands, and mail service providers can optimize their direct mail campaigns using AI-driven audience targeting and omni-channel marketing. Learn how integrating online and offline channels cohesively cannot only boost engagement and conversions but also reduce marketing waste and improve overall ROI. Walk away with actionable techniques that you can implement to sharpen your competitive edge in a rapidly evolving market.
Efficiency starts with preparation. Learn best practices for mail and package
preparation that ensure cost savings and customer satisfaction.
Workshops marked with a “✉️” in the title qualify for Direct Mail Marketing Certification.
Complete any 7 designated workshops to earn your official certification.
Workshops marked with a “📈” in the title qualify for Mail Center Manager Certification.
Complete only 5 designated workshops to earn your official certification.
Whether you are new to address management, seeking a refresher or interested in catching up on recent changes, our workshop covers essential address standards and requirements for both USPS and businesses. Participants will learn about the latest tools, data, and processes that are available to lower costs, reduce risks, ensure compliance and increase the ROI of their address-related processes. Our innovative workshop is specifically designed to empower new mailers to make informed mailing decisions, minimize undeliverable mail, and achieve the ultimate Address Quality. Join us and get ready to enhance the value of your mailing processes.
Did you know that around 30% of addresses have unique characteristics that can impact postage, deliverability, compliance, fraud risk and processing requirements? Addressing these special cases is essential for businesses looking to reduce costs, mitigate risks, improve customer retention, and maximize ROI. This workshop delves into how to detect these unique cases, identify stakeholders, and implement effective strategies for addressing them. Building on Addressing 101, this workshop is geared towards helping businesses enhance their address management practices and stay ahead of the curve. The workshop will provide comprehensive guidance on the latest products and services that can revolutionize the way mailers maintain address quality. Don't miss this rare opportunity to gain the Address Quality Advantage and propel your mailing experience to the next level. Sign up for our workshop today and start achieving the best possible results.
In today's busy production environments, unlocking efficiencies in pre-production workflows can offer mailers and service providers a significant competitive edge. In this workshop, we’ll explore often-overlooked automation strategies that enhance accuracy, speed, and consistency in pre-production tasks. Attendees will gain insights into real-world examples and innovative automation tools that streamline workflows from data preparation through final print readiness.
The periodicals class of mail exists to disseminate ideas and information. A healthy democracy is dependent on the free sharing of information. The press holds truth to power and the formation of the postal service was necessary to hold the government accountable. There are many rules publishers must adhere to in order to mail at periodical privileges. This informative workshop will review some of these rules, such as stated frequency, annual statement of ownership, advertising, and editorial content. Insights will be shared on the most effective strategies for compliance, optimizing delivery processes, and enhancing overall service efficiency of periodicals.
In today’s mail center environment, managers face daunting challenges – multiple areas of responsibility, disruptive technologies, and changes in the USPS operations and regulations. The talents and skills that got you to where you are today may not be enough to bring you to the next level. Attend this two-part workshop and hear from leading speakers in the industry. In Part One, learn how to effectively navigate the USPS organization and regulations, and mail center management.
Learn how the Supply Management organization integrates and supports the Delivering for America ® (DFA) Plan in providing required products and services through national commodity management supply chains. Learn about new initiatives in supplier communications on usps.com, small business participation tools, recent major contract award initiatives, and how supply chain metrics and strategies provide for cost savings and cost avoidance in sourcing activities contributing to Postal Service financial results. Finally, hear FY 2025 focus areas for Supply Management supporting Network Transformation, the Postal Service’s new national Sorting & Delivery Center activations, and the latest in information technology and mail processing technology deployments.
This workshop delves into strategies for lowering postage costs by leveraging walk sequencing, commingling, and postal optimization techniques. Learn how these approaches can enhance delivery precision, cut expenses, and support large-scale, cost-effective campaigns that benefit both the bottom line and delivery accuracy.
The Facilities and Fleet Acquisition Portfolio provides purchasing support to Facilities, Maintenance, Fleet Management, the Next Generation Delivery Vehicle (NGDV) Program Management Office, Sustainability, and a myriad of other internal business partners driving the implementation of the Postmaster General’s Delivering for America plan. Learn about ongoing facilities and fleet-related purchasing initiatives and what is on the horizon, near term and beyond, and hear from leaders of this portfolio as to supplier expectations, supplier performance tracking and measurement, and how successful supplier relationships are defined.
In-house transactional mail operations come with unique challenges and opportunities. This workshop dives into the dual roles of mail owner and MSP, emphasizing the importance of precision, compliance, and strategic postal governance. Learn best practices, explore key metrics, and uncover processes to create a robust postal lifecycle that ensures cost-effective operations. Gain insights from industry leaders managing large-scale print and postal strategies and discover actionable takeaways to optimize your organization’s approach. When it comes to transactional mail, success lies in the details!
Discover how to optimize your mailing operations while cutting costs and maintaining compliance with USPS solutions. This workshop will guide you through options for managing undeliverable as addressed (UAA) mail, securely destroying First-Class mail, and accessing detailed electronic data to streamline processes. Gain practical insights to improve productivity, enhance deliverability, and free up valuable resources, all while adhering to industry regulations. Leave with actionable strategies to achieve immediate results and drive greater efficiency in your operations.
In this workshop, you’ll learn how to manage these critical resources with precision, especially in challenging environments. We’ll share insights on: Effective Resource Management—Strategies for optimizing the use of paper, print, and postage. Partner Selection—Tips for choosing the best partners to enhance your mailing operations. Cost Optimization—Techniques to maximize the effectiveness of your budget without compromising quality.
Packages are the backbone of the modern ecommerce environment and physical mail is still the most trusted channel for carrying important messages. Whether a package containing a greatly anticipated purchase or a message conveying important financial information, all the items delivered by the Postal Service have tremendous value to both senders and recipients. Increasing crime means that it is more important than ever to protect the safety of mail carriers and defend the mail from theft – and retain the intrinsic value of mail. During this workshop, the Postal Service will discuss several of the initiatives being implemented to protect carriers and the mail from theft. The Postal Service has been deploying new technologies to enhance the security of mail carries and the mail. Topics will include the current trends in theft and how the Postal Service is addressing each to ensure the safety and security, This presentation will provide updates on the innovative technologies that have been deployed and continuing plans for the future. The discussion will cover topics at a level of depth sufficient to provide an understanding of the initiatives and technologies being implemented, but will not provide detail sufficient to compromise the security of the solutions.
Direct mail remains one of the most popular, relevant, and effective tools in a nonprofit organization’s fundraising and communications playbook. When failure to comply can result in postage costs nearly doubling, it pays to know what’s required of you throughout the process. The goal of this workshop is to help nonprofit organizations get a firm grasp of the processes and pitfalls that go into sending mail as a nonprofit organization in 2025 and beyond. From nonprofit mailing requirements to common terms, definitions, and postage savings opportunities available throughout the year, expect a fast-paced, in-depth look at the quirks and nuances that go into USPS Nonprofit Marketing Mail.
Are you questioning whether it's truly worth the effort to process all that return mail? In this discussion, we'll explore how one organization saved over $500,000 in their first year by eliminating undelivered mail and the costs associated with processing returns. We'll delve into the principles of life-cycle data hygiene that contribute to these savings. Additionally, we'll examine tools that can be utilized to develop a modern solution to this longstanding issue.
Although the USPS’ Seamless Acceptance program is not new, there are still many mailers who are not using it. With the recent increases in the Seamless Acceptance incentive, there is even more reason to explore how to get your company into Seamless. Join our panel of expert commingle solutions providers to learn the benefits of Seamless Acceptance in improving your mailing operations.
A panel discussion comprised of 3-4 industry experts who would discuss how to improve the efficiency of their mailing operation and the effectiveness of their direct/transactional mail while simultaneously cutting costs. We would discuss options like presorting/commingling, and also how to best utilize postage-saving promotions from the USPS.
This workshop will cover proven methods to successfully developing world-class in-house operations – whether it’s Print, Mail or any other function. Ten important keys to success will be covered: great management, maximizing your most important resource – people, working with business partners, measuring performance, justifying resources, marketing your services, commitment to quality, redundancy/back-up, continuous learning & improvement, and the 3 “Ps” approach to world class operations. Proven and practical techniques from successful in-house operations will be shared. Come prepared to learn some new ideas that can help your operations be even more successful!
Supplier Relationship Management (SRM) within the USPS’s Supply Management (SM) organization involves the "people" responsible for communicating with suppliers, the "processes" used to manage those interactions, and the "technology" that facilitates communication, data analysis, and performance evaluation. SRM builds strong, mutually beneficial relationships that optimize supply chain value. Join this session to learn about SM’s robust SRM Program that is used to communicate with and manage supplier performance and drive continuous improvements and innovation. Attendees will learn how supplier segmentation is used to identify Key Suppliers annually. Learn how internal business partner, procurement staff, and suppliers provide feedback on established KPI’s that generate supplier performance score cards.
Privacy and data protection are critical requirements within USPS IT purchasing contracts. Attendees will learn about Supply Management’s IT hardware and software contracting organizations and annual spend, together with specific contracting requirements and topics in artificial intelligence, cybersecurity policies and data security. Hear from the Chief Privacy & Records Management Officer on protecting data, personal indefinable information, cyber breach notification and systems of records. Learn about commodity specific contracting topics including FedRAMP Certification, off shoring, and other technology issues in supplier contract performance.
Discover innovation and consolidation initiatives that drive efficiencies, progress, and long-term solutions to enhance your operational responsibilities. Uncover resources to finance what you need to excel not only with mail and package distribution but also printing, shipping, and asset management. And unlock cost-saving measures. Brush up on your negotiating and presentation skills to transform your service levels.
A panel of international mailing and shipping experts will provide an update on changes taking place in the fast-moving cross-border market. Come learn about this highly competitive market, including USPS international products, the role of the Universal Postal Union in connecting the Global Postal Network, and ways to remove friction in international mailing and shipping.
Mark Fallon,
President, The Berkshire Company
Sean Joyce,
President, Omega Consultants
Sean Joyce,
President, Omega Consultants
Exceptional leaders don’t just manage—they inspire. Develop the skills to lead with impact, foster diverse teams, and drive success in your organization.
Workshops marked with a “✉️” in the title qualify for Direct Mail Marketing Certification.
Complete any 7 designated workshops to earn your official certification.
Elevate your understanding and application of generative artificial intelligence (AI) as we discuss the benefits of inclusive design. This workshop will explore the principles and practices of AI, demonstrating how it can promote inclusion by eliminating biases, improving accessibility, and ensuring diverse representation in business processes. We will also discuss the importance of integrating human oversight versus relying solely on AI. Participants will learn to apply AI solutions to enhance the workplace, gaining valuable insights to empower their teams, foster inclusivity, how to gather feedback to drive innovation, and strategically implement AI for maximum impact.
To ensure the growth and advancement of the mailing industry, I actively seek innovative strategies to engage and hold future generations' interest in fulfilling dynamic careers within the mailing sector. My primary objective is to create a conducive environment that makes mailing professions more appealing to young, talented individuals by providing a clear and defined pathway for them to contribute to the industry's ongoing evolution and success. By actively cultivating the interest of bright new talent, we aim to propel the mailing industry into an exciting new dimension of innovation, where new ideas and cutting-edge technologies are constantly being developed, fostering growth and progress. With our unwavering commitment to nurturing the next generation of professionals, we can be confident that the future of the Mailing sector is in secure and aspiring hands.
Leaders come from a wide range of roles, such as business owners, managers, salespeople, and production employees. To effectively lead teams, it's crucial to understand the tools and strategies available, as well as those that may be needed in the future. Building a cohesive team requires creative leadership thinking and effective engagement practices. This discussion will focus on proven leadership methods that can be applied to enhance your organization’s success.
This workshop will provide an overview of the postal industry’s workforce, highlighting gender demographics, roles, and working styles. It will explore how physical and logistical demands may influence gender-based work approaches, including problem-solving and teamwork. Challenges and opportunities for both men and women will be discussed, such as barriers to leadership and the benefits of inclusive practices. Success stories and diversity initiatives will showcase the positive impact of gender equity, encouraging attendees to support diversity within their teams.
Building and cultivating relationships is an integral part of any career strategy. Understanding our personal strengths and weaknesses act as predictors for success in our work life. This workshop will center on developing a better understanding of how our personality impacts our relationship with others at work by examining how we act, feel, think and behave. Through a self-scoring preference profile, learn how your personality influences your behavior, your attitudes, your communication and decision-making processes.
How does mentoring play a role in engaging, developing, and retaining diverse talent to become future leaders? Leadership potential exists everywhere, and mentorship is a proven way to build confidence and reduce turnover. This workshop will demonstrate how both mentors and mentees benefit from the experience. Learn how you and your company can gain from a structured mentorship program designed specifically for the mailing and shipping industry. Hear from our panel of mentors and mentees as they share how participation has helped clarify career goals, expand professional networks, and provide broader industry knowledge—along with many other invaluable takeaways. Engage in a short speed mentoring demonstration, where mentors will answer your questions in real time. This workshop is essential not only for potential mentors and mentees but also for anyone looking to foster a supportive and thriving work environment.
This workshop will focus on effective fundraising best practices that will allow PCC's to adequate fund their PCC activities and events.
Promoting a healthy, creative and energized workforce is a business imperative across all sectors and industries, especially for mission critical work. This workshop discusses ways all businesses and organizations can elevate the importance of culture. Hear how the “How Are You Really?” awareness campaign helps employees know that they are seen, heard and supported with resources and forums for growth and development. Learn also how to support yourself and your teams to learn, engage and collaborate to support creativity and innovation.
How do we lead forward through feedback conversations in a way that results in goodness, respect, health, and development for everyone involved? How do we create a culture that understands the power of clear, consistent, and actionable feedback? In this workshop, you’ll discover the five critical components for creating a feedback culture at all levels of your organization. Attendees will learn practical frameworks for the following five principles: Defining what feedback is and what it’s not. Establishing when and where feedback should be expected. Demonstrating how feedback should be given. Modeling how feedback should be received. Celebrating the value of asking for feedback. During this workshop, attendees will receive a comprehensive worksheet.
This is a dynamic and thought-provoking workshop designed to explore the core principles and transformative power of effective leadership. This workshop will delve into the evolving landscape of leadership in today’s fast-paced, digital, and interconnected world. Attendees will gain insights into the essential qualities that define great leaders and the strategies they employ to inspire and drive success within their organizations. There is no problem that exists within an organization that empowering leadership cannot solve. As a matter of fact, if there is a problem on a team you lead, and you don't do anything to fix the problem - the problem is no longer the problem. The problem is you.
Many workplaces and teams continue in a remote environment. This poses particular challenges and opportunities for those of us in the direct mail industry. What advantages does remote work provide direct mail teams, what are the drawbacks? How do we address particular issues with training remotely, and how do we retain talent in the absence of face-to-face communication? This workshop will tackle these topics and others pertaining to professional growth and strategic leadership.
In a rapidly evolving, tech-heavy industry, strategic leadership is more crucial than ever. This workshop will focus on developing the skills necessary to lead logistics teams through data-driven transformation and technological disruption. Attendees will learn how to harness technology, foster data-centric decision-making, and build agile teams that thrive in a tech-driven environment.
It's an exciting time for MTAC - changes were made to the meeting format and focus areas starting in January 2025. Come and hear about the structure and format changes and find out how you can take part in the technical conversations happening at the meetings! MTAC also has work groups and user groups for the various USPS systems and products - learn about those and which one is for you. Want to become an active participant at the quarterly meetings at USPS Headquarters? Then this workshop is for you!
In this workshop, attendees will learn how their staff can grow and improve their job performance through Mentoring. We will also touch upon how you can grow both personally and professionally with skills learned from Mentoring. Throughout the workshop, we will share real world examples and success stories that came from employees being Mentored. Additionally, we will show how leaders have been promoted over the years and how they directly benefitted by mentoring and being mentored.
In this workshop you’ll discover the value of PCC participation, from unique networking opportunities to professional development and career growth. We’ll also feature an update on the customer relations transition, offering valuable insights and strategies to strengthen PCCs boards and foster impactful connections. The workshop concludes with the prestigious PCC Leadership Awards, honoring individuals and councils who have demonstrated exceptional leadership and innovation.
This workshop will focus on tools that are available to PCC industry and Postal members that encourage membership growth.
Seize control of your own destiny and create a life where you overcome limiting beliefs, harness the power of goal setting, and develop an unshakeable confidence to navigate life’s challenges. Identify how your personality responds to stress. Create critical thinking skills. Set goals for growth. Control chronic stressors. Foster self-discipline. Take control of your life. Success is your commitment to yourself.
Maximizing your potential starts with having clarity and direction, maintaining a mindset of continuous improvement, developing skills confidence and resilience to stay the course and become the person we are meant to be. Peak Performance involves a commitment to self-care, mental fortitude and self-discipline. Self-discipline: understand your strengths and weaknesses, passions and aspirations. Positive self-image: treat yourself with kindness and understanding to bolster your mental fortitude. Resilience: develop your ability to bounce back from setbacks. Focus: create an environment to replace negative thoughts with positive aspirations. Embrace challenges: be willing to take calculated risks.
Hear from influential Women in Logistic and Delivery Services (WILDS) members across the industry as they share experiences, anecdotes, and tips from their journey in the mail environment. Discover the tools today’s women leaders in the postal sector have used on their path to success. Join our moderated panel for a lively discussion focusing on how challenges have been met, with insights and tips to help other women navigate their careers and work relationships.
Celebrate and empower women leaders with insights into navigating the unique challenges of the direct mail and marketing industries. This workshop includes success stories, strategies for professional growth, mentorship advice, and practical guidance on fostering inclusive environments that support and uplift future women leaders.
Stay ahead in the shipping game with insights into USPS Ground Advantage and solutions
that adapt to ever-changing customer demands. Learn how to build shipping strategies that
grow with your business.
You already know USPS products and services are right for your business. But are you taking advantage of the improved interactions with USPS to obtain labels, tracking information, estimated delivery dates, prices, and more? In this session, shippers and software providers of different sizes will learn about the onboarding and technical support options that the Postal Service offers. We will share how USPS is modernizing its platforms and making them highly redundant, faster, more reliable, more flexible, more secure, and easier to use. We will discuss how different technology solutions, including USPS APIs, USPS Ship, and CNS v2, can meet the business needs of different types of customers and software vendors.
In this workshop, you’ll learn how to navigate Domestic Shipping Contracts with the USPS. The process is now easier than ever to enter a shipping contract—completely streamlined, and not the long process it used to be. Discover what to expect in the process of entering a contract with the USPS. How long it will take to enter a contract based on various scenarios, and what information you’ll need to enter a contract with the USPS.
