Direct mail is undergoing a significant evolution, fueled by data and technology. This track highlights how advertisers—marketers, mail service providers, and the USPS—are harnessing innovation through AI, automation, and sustainable practices to redefine direct mail as a powerful, measurable tool within omnichannel campaigns. Learn how creative design, strategic promotions, and advanced analytics are transforming mail from a traditional medium to a dynamic driver of engagement and conversion.
Join us for an informative workshop on how the USPS provides promotions and incentives to not only make mail more effective but also grow your business. We’ll provide an overview of how optimum Direct Mail marketing works and the promotions that help drive successful campaigns. We’ll share how USPS is investing in Direct Mail growth with Mail Incentives and how they work hard for you.
In a world of digital overload, the envelope remains one of the most powerful tools for making a memorable first impression. This EMA member-led workshop brings together innovators from across the mailing industry to share strategies, designs, and technologies that elevate the envelope from a carrier to a communicator. From tactile finishes and interactive print to sustainability and postal promotions, discover how today’s envelope can drive brand impact, boost open rates, and deliver measurable results. Participants will leave inspired with new ideas to activate their own mail campaigns and engage customers from the very first touch.
In today’s competitive landscape, success isn’t achieved alone—it’s built through strategic partnership. From sourcing paper and print solutions to managing logistics and postal operations, the most resilient organizations are those that know how to identify, align with, and empower the right partners. This workshop will explore strategic partnering as a performance multiplier—how collaboration can drive quality, speed, and cost efficiency across every stage of the mailing and fulfillment process.
One-hundred fifty years after Montgomery Ward, catalogs remain a vibrant part of the mail stream. Catalogs are an integral component of multi-channel strategies that continue to evolve in the 21st Century. A panel of ACMA members will help you connect the dots of all stages of the catalog pipeline will examine the life cycle of the catalog, including: setting sales targets, identifying the audience, finding and sourcing the merchandise, defining the role of the catalog, seasonal & annual marketing strategies, getting the most out of service providers, measuring the catalog's performance and its effectiveness in the total marketing mix, effective fulfillment, follow-up marketing, and maximizing customer lifetime value.
See how smarter segmentation and creativity can fuel powerful growth for your future mail campaigns. This workshop shows how to uncover audience segments and pair them with expert creative approaches that truly connect. You’ll see how relevance—not reach—drives stronger response and ROI. Through real case studies, learn how to identify new audience groups within your circulation, understand their motivations and barriers, and translate those insights into high-performing creative. Attendees will leave with a roadmap to build, test, and scale segmentation-driven creative that delivers measurable lift for your future campaigns.
Can mass-produced direct mail feel like a personal letter from a friend? It can, and it should. In this workshop, you'll learn how to use handwriting, creative design, data-driven targeting, and USPS tools to create DM campaigns that feel one-to-one, even when sent to thousands. Discover how to craft envelopes and messages that get opened and convert by leveraging the science of personalization and the art of human connection. We'll explore real-world case studies, performance data, and practical tips on everything from envelope design to variable image personalization to omni-channel integration. You'll also see how to take advantage of USPS promotions without sacrificing authenticity.
This workshop explores how USPS Geospatial products—such as Occupancy Trends, Population Mobility, PO Box Data, Zip Code Boundaries, and Infrastructure Data—can serve as foundational fuel for agentic AI marketing systems. Attendees will discover how USPS data enables AI agents to: Pinpoint high-opportunity regions using real-time occupancy and mobility signals. Adapt campaigns dynamically based on population shifts and infrastructure access. Personalize outreach with hyper-local precision using ZIP-level segmentation. Automate decision-making across targeting, budgeting, and content delivery. In addition, through real-world use cases and implementation strategies, marketers will learn how USPS geospatial intelligence can work with AI workflows to unlock smarter, faster, and more autonomous marketing outcomes.
Direct mail is an evolving dynamic, data-driven channel. This workshop highlights how industry—marketers, mail service providers, and the USPS are using technology, design, and strategic promotions to transform mail into a measurable, engaging part of omnichannel campaigns. Discover how AI, automation, and sustainability practices are redefining mail’s value, from concept to conversion. Learn the latest developments in Informed Delivery and what the future has in store.
Brands in the U.S. will spend nearly $40 billion this year to support their direct mail efforts. But with new technology threatening to disrupt long-established approaches to planning and executing marketing programs, how is the channel’s role likely to evolve in the future? How should brands be leveraging technology to orchestrate an ideal role for direct mail in a diverse media mix? And how are innovations in data and technology opening new doors for mail service providers—through audience segmentation, content development, workflow optimization and other use cases—to expand their role as true omnichannel partners? Winterberry Group’s Jonathan Margulies will address those questions and others while he reviews findings from the firm's annual Delivering Performance research.
Learn how new technology in data, web, artificial intelligence and digital advertising has changed the landscape and effectiveness of direct mail. You will get actionable information on how you can integrate direct mail with web, digital, email and online television to create highly effective omni-channel campaigns.
This workshop will feature a panel of nonprofit experts who will share their experiences using direct mail for nonprofit fundraising, appeals, subscriptions and more. In 2024, charitable giving in the United States reached an estimated $592.5 billion, which was a 6.3% increase in current dollars (a 3.3% increase after adjusting for inflation). According to reports, direct mail was one of the top 3 most effective fundraising strategies for nonprofits. Hear about successful designs and campaigns utilized by nonprofit mailers, and tips and tricks to make your next nonprofit direct mail campaign a success!
How collaboration between customer and MSP can garner the best outcome for design, postage and delivery of mail. MSP representatives and customer will discuss the benefits of working together from initial mail piece design, discussing things like address selection, colors, inks, presort strategy, promotion registration and approvals and logistic tracking to achieve both great response and postage optimization.
Direct mail's evolution shows no signs of slowing down. The Future of Direct Mail 2026 reveals how brands use data, AI, and identity resolution to drive growth in omnichannel campaigns. Learn how advanced targeting, contextual personalization, and smarter analytics are boosting performance. We’ll share consumer insights on what makes mail drive action, plus a proven playbook for data activation, retargeting, measurement, and design. Bonus: tips on using USPS promos to cut costs and lift response.
A panel made up of three presenters to discuss the ways international letter mail can help companies market their products to an international audience and use USPS international products to "go global." The panel will discuss the standards and preparation requirements; an international direct mailer on how their company uses direct mail and then fulfillment by USPS; and a service provider that specializes in international mailings.
Informed Delivery activates your mail's digital superpower. Your direct mail campaigns are about to get a digital upgrade. Informed Delivery is no longer just a courtesy it's a critical, high-ROI marketing channel. In this fast-paced workshop, you'll learn how leading brands are leveraging the USPS's digital platform to get two impressions for the price of one. Discover simple strategies for adding a digital call-to-action, video, or personalized landing page to the email that lands in your customer's inbox before the physical mailpiece arrives. We'll cover practical steps to maximize engagement and bridge the physical-to-digital gap.
Join us for an informative workshop on USPS promotions, where we will provide a comprehensive overview of the promotion opportunities available. Learn about the benefits, eligibility criteria, and submission process to help you make the most of these initiatives. This workshop is designed to equip you with the knowledge needed to use USPS promotions effectively.
This workshop will take a look at how physical and digital mail can complement one another, leading to increased customer engagement for both channels. We'll look at why mail still matters, how the effectiveness of direct mail can be tracked, the digital options available to augment your hard copy pieces, and more.
What if you could know which direct mail creative will perform best before you ever print or mail a single piece? Join us and learn how marketers are using pre-market testing to accurately predict consumer response and shape winning creative strategies earlier in the process. By simulating real audience engagement with different messages, offers and designs, teams can identify the combinations most likely to resonate with consumers and stand out from the competition. Through illustrative examples and insights, attendees will learn how data-driven creative can predict performance and optimize campaigns for greater precision and impact before they ever reach the mailbox.
In today’s crowded marketing landscape, timing and anticipation are everything. This workshop explores how to prime the mailbox by leveraging data, informed delivery, and digital touchpoints to create anticipation for direct mail arrival. Learn how integrating mail with email, social, and digital channels enhances customer engagement, drives higher response rates, and positions mail as a powerful anchor in your omnichannel marketing strategy. Attendees will walk away with practical strategies and case studies that demonstrate how to maximize ROI by turning the physical mailbox into the centerpiece of customer anticipation.
USPS Promotions are often viewed as a valuable program in lowering postage costs. However, mailers who are doing the bare minimum for promotion eligibility may be missing out on opportunities to increase the value of their mail campaigns. In this workshop, we will discuss the benefit of leveraging USPS Promotions as a way to test new design concepts, utilize different technologies, and engage with actionable data. USPS Promotions can be more than just a savings tool—it should also encourage mailers to think outside the box to improve engagement and response.
Learn how to harness cutting-edge technologies and revolutionize your approach to print marketing with AI and technology. This strategic fusion will skyrocket direct mail response rates and drive revenue. We will also take a deep dive into the realm of tracking and attribution for offline channels, helping you unlock the secret to proving the effectiveness of direct mail. With powerful, data-driven insights at your fingertips we will deep dive into Leveraging AI for Optimization, Utilizing Artificial Intelligence to predict the most effective direct mail attributes and lift response rates and Competitive Intelligence to gain valuable insights into competitor strategies to identify winning tactics.
For decades, the American mover has been one of the most predictable catalysts in marketing, a life stage that triggered a cascade of purchases, address changes and brand loyalties. But the mover journey has changed. With migration rates at their second consecutive historic low, the “Great Slowdown” in moving is reshaping how brands, marketers and mailers think about targeting and timing. As home buying stalls and homeowners stay put longer, traditional models built around relocation, renovation and renewal are being tested. From NCOA intelligence and address hygiene to new mover journey mapping, this panel will explore how to find and engage consumers during a time of unprecedented mobility stagnation.
The mail moment used to be the reaction to reaching into your physical mailbox and being delighted by a letter, a catalog, a magazine, or a surprise package. Today, the mail moment is part of an omnichannel experience, but delight is still the outcome when the mail channel is maximized for impact.
Direct mail is entering a new era—one where data doesn’t just inform strategy, it predicts success. Join data experts as they explore how predictive modeling and cognitive psychology are driving creative diversification, channel optimization, and measurable ROI. You’ll see how blending the what (transactional and deterministic data) with the why (cognitive science and motivations) helps marketers test smarter, spend smarter, and design mail that connects more meaningfully with every audience. Get a first look at the future of mail optimization, powered by data that anticipates success and inspires a new era of predictive performance marketing.
The world of mail is changing. For decades, printers and envelope manufacturers were built for volume. But the future is being shaped by data, automation, and precision. Programmatic direct mail is redefining how brands connect — smaller, smarter, faster. This workshop explores what the numbers reveal about that transformation: how zero-party and first-party data drive relevance in a privacy-first world, and how intelligent, agentic systems will soon orchestrate campaigns automatically. The shift may feel unfamiliar, but the opportunity is profound. The future of mail is not less — it is more intelligent, measurable, and indispensable.
As customer journeys become more fragmented, traditional batch-and-blast direct mail is becoming less effective. This workshop explores how organizations are using trigger-based direct mail to deliver timely, relevant messages driven by customer signals rather than static calendars. Participants will learn how behavioral, transactional, and lifecycle triggers activate mail in response to key customer moments, improving response rates and reducing waste. The session examines common trigger types, how timing influences performance, and where different mail formats are most effective. Attendees will leave with a clear framework for identifying high-value trigger moments and understanding what it takes to implement trigger-based direct mail programs.
Your call-to-action is the heartbeat of your mail piece—and too often, it’s flatlining. This workshop reveals the psychology and design science behind CTAs that drive response. Learn how to blend copy, offer, and layout to inspire action, not confusion. Using proven examples from Gundir’s decades of direct mail testing, attendees will leave with practical ways to improve response rates through clearer, stronger, more compelling calls-to-action.
What if every piece of mail could talk to the recipient, answer questions, handle objections, and close sales, all while tracking attribution down to the individual mailpiece? In this interactive workshop you'll see AI-powered direct mail in action: scan a physical piece and watch an intelligent agent spring to life, conducting natural conversations that drive conversions. We'll show you the real-time analytics dashboard that's making direct mail as measurable as email and reveal how forward-thinking printers are adding six figures in annual revenue by offering attribution technology alongside printing services.
Leadership today means more than setting direction. It requires empathy, agility, and action. This track offers practical tools to lead diverse teams, navigate change, and create a culture built on growth and resilience. Explore topics such as mentorship, communication, inclusivity, and self-awareness to help you strengthen your impact and support those you lead.
Join the Women in Logistic and Delivery Services to hear from leaders across multiple sectors of the mailing and shipping industry as they share what first drew them into this field, the paths their careers have taken, and the goals that drive them forward today. This panel will provide fresh perspectives on short-term priorities and long-term ambitions, offering inspiration for the next generation of industry professionals while highlighting opportunities to shape the future together.
The greatest barrier to transformation isn’t technology or operations—it’s what’s bottled up inside leaders and teams. In this engaging workshop, Purple Heart Veteran and leadership strategist Michael Allison introduces his signature 3-D Framework™—Decision, Direction, Destination—to help postal professionals break through limiting beliefs and unlock peak performance. Participants will discover practical tools to reframe challenges, strengthen resilience, and align leadership identity with organizational goals. Drawing on 20+ years of experience across military, government, and corporate leadership, Michael shows how breaking internal bottlenecks creates clarity, confidence, and innovation. Attendees will leave equipped to lead boldly, adapt to industry change, and thrive.
Ambition in the supply chain means being ready to lead at the highest level. You may have the data, the expertise, and the strategy, but without the appropriate command and presence, your proposals will fail to land with the necessary authority. This intentional workshop is dedicated to closing the gap between functional expertise and executive influence. We provide a believable, decisive playbook for transforming your professional presence to be C-Suite ready. Learn how to project authentic authority, structure presentations to drive strategic action, and engage senior leaders effectively. Stop watching your strategic initiatives stall; start leveraging your elevated presence to champion the bold horizons your organization is aiming for.
This workshop reveals How Real Confidence is Built, Not Born, challenges the myth that confidence is something you're either born with—or not. Instead, Shannon Clark Johnston helps attendees understand confidence as a skill that can be built intentionally through mindset shifts, small actions, and practice. Participants will walk away with practical tools to reframe self-doubt, prepare with intention, and take action even when they feel unsure. They’ll leave not just inspired, but equipped to show up more boldly in meetings, conversations, and leadership opportunities—with confidence they’ve built, not borrowed.
Come learn with me in this dynamic workshop on how effective leaders adapt their styles across generations! We’ll revisit key discoveries from our 2025 NPF workshop and dive deeper into best practices for leading Baby Boomers, Gen X, Millennials, and Gen Z. This workshop will highlight generational differences in communication styles, motivation strategies, and team integration. Leaders will walk away with actionable insights to foster collaboration, boost engagement, and drive performance in today’s multigenerational workplace. Join us and elevate your leadership impact across every generation!
The Postal industry is facing a pivotal moment, balancing operational demands with a rapidly evolving workforce landscape. This workshop brings together industry leaders, HR professionals, and operations experts to address the pressing human capital challenges impacting postal organizations today. Participants will explore strategies to attract, retain, and develop talent while fostering innovation and resilience across the workforce.
Learn how you can inspire the next generation of marketers on the value of Direct Mail. Take this Ambassador training course to help you educate others on the Direct Effect initiative and support its goal of equipping future marketing professionals with the tools they need to succeed in direct marketing.
In today’s fast-paced and unpredictable world, Emotional Intelligence (EQ) is a key leadership competency. How you show up as a leader (your actions, reactions, and communication), set the tone and influence team culture. The incoming workforce increasingly expects leaders to demonstrate empathy, authenticity, and psychological safety. This interactive workshop explores EQ fundamentals, its role in effective leadership, and strategies for coaching with EQ. Through peer learning and hands-on practice, you’ll build self-awareness, empathy, and interpersonal skills—leading to stronger teams and better collaboration.
A thriving PCC needs more than just names on a roster: it needs engaged active members who see real value in participation. This dynamic workshop tackles the challenge of member recruitment, retention, and activation. Learn creative strategies for attracting diverse members across industries and company sizes, techniques for converting passive members into active contributors, and innovative programming ideas that keep people coming back. Explore proven communication tactics, recognition programs, and ways to measure and improve member satisfaction. Perfect for PCCs looking to revitalize their membership or take engagement to the next level.
As technology, customer expectations, and global logistics continue to evolve, the postal and shipping industry faces one undeniable truth: transformation is no longer optional—it’s essential. In this high-energy keynote, Aleya Harris, award-winning speaker and CEO of The Evolution Collective, will share practical strategies for navigating disruption while keeping people, performance, and innovation at the center. Attendees will discover how to embrace digital acceleration, lead teams with adaptability, and design forward-thinking strategies that create sustainable growth. With engaging storytelling, actionable insights, and a focus on resilience, Aleya will inspire leaders and professionals at every level to step boldly into the next era of postal and shipping excellence.
The Postal Service is the hub of America’s $1.6 trillion mailing industry that employs 7.3 million workers. Millions of businesses rely on it. That makes pending postal legislation and Congressional oversight important for mailers, shippers, and USPS contractors as well as their employees across America. This workshop will highlight pending postal reform proposals in the U.S. Congress (including legislation to improve the investment of USPS pension funds) and explore ways mailing industry leaders can interact with their Members of Congress as well as postal industry advocates in Washington to strengthen the USPS and improve the business outlook of the entire mailing industry.
In this workshop, we delve into how personality traits, unrecognized blind spots, ingrained habits and personal weaknesses can subtly sabotage your career progression. While qualities like confidence and diligence are often celebrated, when taken to extremes or unchecked, they can lead to overconfidence, burnout and strained relationships. Blind spots, areas where we lack self-confidence, can cause us to misinterpret situations, leading to poor decision-making and missed opportunities. Additionally, habits, such as procrastination, resistance to feedback and avoidance of difficult conversation can erode trust and hinder professional growth. Recognizing and addressing these factors is crucial for fostering a positive work environment and achieving long-term career success.
In today’s competitive business landscape, consolidation and acquisition are a part of everyday life in the mailing industry. This workshop explores the strategic, financial, and cultural dimensions of acquiring or merging with another company. Attendees will gain insights into critical challenges of post-merger integration. We will discuss the challenges with people management, software integration, capturing value from data insights, and work culture. Whether you're preparing for an acquisition or navigating a recent merger, this seminar offers practical guidance to ensure long-term. Bob Gallagher NAPM and Sharick
President Teddy Roosevelt said, “The most important ingredient in the formula of success is knowing how to get along with people”. Almost all would agree that building better relationships will lead to greater success and happiness in our lives – and the lives of people around us. In this presentation we will cover Seventeen important keys to help build better relationships, based on research and expert perspectives. We will also look at important principles to connect with people, build trustworthiness, communicate effectively and develop greater credibility.
Experience a well-run PCC general membership meeting from start to finish! This dynamic workshop simulates a complete general membership meeting, showcasing how to engage diverse attendees, deliver valuable content, facilitate networking, and manage the flow of a successful event. Watch facilitators demonstrate effective presentation techniques, member interaction strategies, speaker introductions, Q&A management, and seamless transitions. The simulation includes a USPS update, an educational segment, networking activity, and business updates—all the components of a compelling membership meeting. In the debrief, you’ll analyze what made it work and gain practical tools to elevate your own PCC meetings.
The Leaders Connect Mentorship Program is more than a networking initiative — it’s a bridge between today’s mailing and printing professionals and the next generation of leaders. This no-cost program offers an easy, rewarding way for experienced professionals to give back while helping emerging talent grow their skills, expand their knowledge, and build meaningful industry connections. Leaders Connect unites professionals across all areas of direct mail and print, where mentors share insights gained through years of experience, and mentees learn how mail, packages, data, and digital communication intersect in today’s evolving marketplace. Join us to experience the power of mentorship.
Every moment is shaped by choices we make. Some choices propel us forward with clarity and strength, while others keep us anchored in familiar, but limiting patterns. The good news is that the power to change direction already lives within you. This workshop is an opportunity to pause, reflect and reimagine what is possible when you step into your role as the author of your own story. You will explore how small, consistent decisions, aligned with your deepest values, can transform your relationships, career, health and sense of fulfillment. More than a workshop, this is a journey into the heart of empowerment. You’ll leave, not only with strategies to make wiser, value-driven choices, but also with renewed energy and vision to create a future that reflects your highest self.
The 21st century workplace has moved out of the office and into cyberspace. Roughly 33% of the American workforce works remotely or in hybrid arrangements. Despite growing RTO trends, many workers do not want to come back to the office full time, and many companies do not plan to call them back. This workshop will explore the challenges to leading and managing remote teams, and in building from lessons learned over the past two NPF workshops, will introduce tools, methods and practices to help empower remote leaders to manage their remote teams and drive improvement and excellence from afar.
Rapid shifts in technology and customer expectations are reshaping the mail service provider business. Traditional models anchored in volume and routine no longer guarantee stability. Success will belong to providers willing to adapt. This workshop features insight from renowned analyst Andrew Young and industry columnist Mike Porter about coming changes and advice on navigating the years ahead. adjustments that are no longer optional, and competitive advantages that separate those who grow from those who plateau. The discussion is designed to help mail service providers grow and adapt in an evolving marketplace, not just survive.
In this engaging and humorous workshop, we will explore the dynamic intersection of leadership and artificial intelligence. As AI continues to evolve, it's not just about AI agents taking over mundane tasks, but also about how human leaders can work alongside these digital counterparts to create a more innovative and efficient future. We’ll dive into real-world examples, debunk common myths, and offer practical insights on harnessing AI to enhance leadership strategies. Join us for an enlightening workshop as we navigate this fascinating new frontier together! With Kristin Seaver, GDIT Vice President
This workshop will explore why embracing change is essential for growth, innovation, and long-term success in any organization. It highlights the benefits of change, including increased adaptability and resilience, while addressing how to overcome the common negative perceptions that make change difficult by utilizing practical strategies for leading others through transitions with clarity, empathy, and confidence.
True leadership isn’t defined by a title—it’s demonstrated through influence, integrity, and impact. This workshop explores how today’s leaders can strengthen trust, inspire performance, and lead with authenticity in a hybrid, data-driven world. Using proven principles from both corporate leadership and ministry-based empowerment, participants will learn how to elevate morale, drive accountability, and sustain excellence in their organizations. This interactive workshop challenges attendees to assess their leadership identity and embrace strategies that build credibility and connection from the mailroom to the boardroom.
Join us for an inspiring conversation on leadership, innovation, and making an impact in today’s rapidly evolving business landscape. This workshop brings unmatched insight into what it takes to guide organizations, empower teams, and drive meaningful change. Learn how visionary leadership and diverse perspectives can spark innovation, turn bold ideas into business results, and empower teams to lead with purpose and impact.
Efficient mailing starts with strong operations. This track provides actionable strategies for improving address quality, ensuring compliance, reducing costs, and increasing delivery success. Explore automation, supply chain practices, and postal governance tools that enhance accuracy and productivity at every step, from setup to delivery.
The Asset Management (AM) organization of Supply Management plays a pivotal role in ensuring availability of mission-critical products and services, supports activities for HQ and field operational performance within the Postal Service. Having functional leadership for the fulfillment and distribution of products, demand, replenishment planning, and inventory, attendees will learn about operations including the Topeka Material Distribution Center, National Materials Customer Service, National Printing Center, and Mail Recovery Center.
Returned mail. Missed delivery points. Lost postage discounts. You’re not imagining it—bad address data is expensive. Join this workshop as we dig into real-world mailing headaches and show how rooftop geocodes, address metadata enrichment, and persistent unique identifiers solve them. Learn how to clean messy lists, get delivery point precision, utilize the critical components required to build IMbs, and verify addresses using APIs or without touching code. We’ll also explore smarter form capture and how to unlock mailing insights with enriched address components and data. Whether you're mailing millions or driving mailing decisions, these tools and strategies will help you deliver better with less overhead.
In today’s mail center environment, managers face daunting challenges – multiple areas of responsibility, disruptive technologies, a new PMG and possible changes to the Delivering for America plan, changes in the USPS operations and regulations. The talents and skills that got you to where you are today may not be enough to bring you to the next level. Attend this two-part workshop and hear from leading speakers in the industry. In Part Two, you’ll learn mail center management trends and technology, as well as additional focus on Management 101 and professional development.
Learn how a utility in-plant transformed their print mail operation to better serve their customers and organization. A cross-functional team aligned on strategic goals, selected new technology partners, and implemented new workflows. The approaches and new capabilities are driving results across several departments while providing improved customer experience from content creation to community engagement and end customers. Join this workshop to learn successful strategies to assess communication needs, transform legacy applications, align stakeholders, and educate users on effective digital strategies across workflow, print and mail communications.
Compliance by Design: Ensuring Data Accuracy and Mail Integrity In regulated industries, one mis-mailed piece can trigger compliance issues and brand risk. This workshop covers the essentials of data hygiene and mail integrity—address validation, QA automation, and USPS feedback loops that reduce undeliverable-as-addressed (UAA) mail and rework. Learn how to build clean, compliant workflows that protect customers, strengthen trust, and boost operational efficiency—all while improving accuracy and profitability.
The Commercial Products and Services (CP&S) Portfolio plays a critical role in enabling the USPS’s ability to deliver on its universal service obligation and advance the Postal Service’s Transformation plan. Learn how sourcing teams contract for professional and consulting services, employee and operational support needs, and retail customer products and fulfillment nationwide. This workshop will offer an overview of the CP&S Portfolio and how these services support the Postal Service’s mission. Attendees will gain insight into current and upcoming procurement initiatives along with supplier expectations related to performance, collaboration, and innovation. The workshop will also highlight how CP&S partners with suppliers to advance USPS sustainability objectives and deliver measurable mission outcomes.
Learn how USPS is leveraging technology and innovation as we focus on reducing and tracking our greenhouse gas emissions, diverting waste from landfills, increasing use of renewable electricity and other sustainability-focused solutions and reporting.
The U.S. trucking industry is the backbone of commerce and logistics—moving over 70% of the nation’s freight and connecting businesses, communities, and consumers every day. This workshop will explore the forces reshaping ground transportation, from technology and workforce trends to evolving customer expectations and sustainability goals. Join a panel of experienced transportation leaders for an inside look at how fleets of all sizes are adapting to industry changes. Learn how innovation, data, and workforce strategies are redefining safety, reliability, and operational excellence—and what the next five years may hold for commercial carriers and their partners.
This workshop equips mail and shipping professionals with practical strategies to achieve operational excellence. Participants will explore how to streamline inbound and outbound workflows, improve accuracy, and enhance customer service through proven best practices and smart use of technology. Key topics include workflow mapping, route optimization, performance tracking, and staff training to foster accountability and adaptability. Real-world examples will highlight how data-driven insights and engaged teams create resilient, efficient operations. Attendees will leave with actionable tools and frameworks to strengthen their mail centers, reduce costs, and deliver consistent, high-quality service in an evolving industry.
From Proof to Post: Reducing Turnaround Without Sacrificing Quality In today’s fast-paced marketing world, every day between concept and in-home matters. This workshop shows how leading mailers compress schedules without compromising accuracy or compliance. Explore case studies on eliminating hidden delays, using automation and planning tools to streamline workflows, and building visibility across departments. Learn how to boost efficiency, speed, and quality—so your campaigns reach homes faster and perform stronger.
Seamless Acceptance is the USPS tool that commercial mailers use to present mailings. There are great benefits – improved workflow, easier mail induction, and a postage discount – but there are also challenges. Undocumented mail is a worry among many mailers, and Seamless may not confirm that all the mail was mailed. Using Informed Visibility with it can help you take advantage of Seamless, while mitigating the challenges. Use IV with Seamless to document mail dates for your customers, investigate undocumented assessments, and keep better control of your mail induction process. Of course, this is in addition to other benefits of mail tracking you already enjoy. This workshop will provide specific examples and processes you can use to make your mailing operations better today.
That was a quote from one of our presenters...if you too need a "new banana" or new mailing solution, then you won't want to miss this workshop on the value of "co-solutions" such as comail, commingle, copal and more! The successful use of Co-Solutions is making mail more efficient, reducing the USPS' costs, and bringing customers postage savings and benefits that facilitate mail growth. Hear from the industry experts on how your business can use co-solutions so you can focus more on your core business and leave the headaches to the experts. Learn what's new in the Co-Solutions world—you may be surprised at what you discover...and you may decide that you, too, need a new banana!
In this workshop, we’ll discuss the new policies governing the requirements for making appointments and delivering mailing and shipping products to USPS facilities. We will also provide an update on the newest technology enhancement both deployed and planned for the FAST system.
In this workshop, we’ll discuss the new policies governing the requirements for making appointments and delivering mailing and shipping products to USPS facilities. We will also provide an update on the newest technology enhancement both deployed and planned for the FAST system.
The future of business distribution isn’t just faster, it’s smarter, more secure, and more sustainable. As e-commerce, education, healthcare, and enterprise operations evolve, organizations are rethinking how goods and materials move. Enter Locker-First Logistics, a model placing intelligent parcel lockers at the center of modern distribution. Join us to explore how smart locker networks are transforming last-mile delivery and internal logistics. Learn how they cut failed deliveries, streamline workflows, boost compliance, and enhance customer and employee experiences, setting a new standard for connected, efficient, and secure delivery.
It's an exciting time for the Postmaster General’s Mailers Technical Advisory Committee (MTAC) - changes were made to the meeting format and focus areas in 2025. Come and hear about the structure and format changes and find out how you can take part in the technical conversations happening at the quarterly meetings! MTAC also has various Work Groups, User Groups and Task Teams working with USPS on the systems and products mailers and shippers use. Learn about which ones impact your business and how you can sign up to participate.
Two Sides North America’s major research project, the Trend Tracker survey, has revealed several key insights into people’s perceptions of print, paper, and the environment. Conducted every two years, this significant research survey asks over 12,000 consumers worldwide about their attitudes toward print, paper-based products, and the environment. In this workshop, we will focus on the latest results, trends, and generational shifts, reviewing the facts to debunk the myths and stop anti-print and paper Greenwashing. Environmental perceptions of paper, print, direct mail, and fiber-based products and their life cycle, and preferences for printed or digital communications, including statements, marketing communications, catalogs, and more.
Join a panel of seasoned industry experts as they explore how the mail supply chain leverages USPS monthly data files to align with mail owners’ in-home delivery expectations and drive campaign success. From initial list generation to presort, production, delivery, and tracking, we’ll walk through the full lifecycle of mail preparation. This workshop will illuminate the critical timeline, operational interdependencies across industry segments, and the essential postal products that ensure efficient, and compliant mail entry.
As the nation’s mail and shipping systems evolve, postal facilities must adapt to meet modern operational and sustainability goals. This workshop explores how design strategies can modernize aging buildings while preserving their architectural character. Muhlenberg Greene Architects, holding an open-ended design professional services contract with USPS since 2007, shares lessons from their award-winning West Chester Historic Post Office project and the Easton, PA, facility modernization. Attendees will learn how to balance preservation, performance, and cost-effectiveness to create facilities ready for the future of mail and package delivery.
This is a hands-on workshop to show participants how to navigate and use the tools and features of the BCG to achieve their mailing and postal objectives. The workshop will cover the values (MIDs, CRIDs, etc.) that are required for successful use and understanding of the valuable information available in the BCG. Tips and Tricks for finding information will also be shared with the group. This will be a live demo for participants to actually see the value in learning to use many features available in the BCG.
Get more out of your mail operations by exploring the options enabled via the Intelligent Mail barcode for Letters and Flats. There is much more to the barcode than just delivery. Explore supply chain best practices, from both an Industry and Postal Service perspective. Improve your quality control processes, expand service offerings, and take advantage of all the Full-Service Intelligent Mail benefits available to you. Full-Service mailings can utilize Mail Tracking services, Address Correction Services - including how the Postal Service handles your physical pieces if Undeliverable as Addressed. This workshop will outline strategies for success.
This workshop is designed for nonprofit organizations, Mail Service Providers, and others who need basic education or a refresher on the USPS’ requirements and process for obtaining nonprofit mailing authorization. A panel including USPS and nonprofits/MSPs will walk through the process of obtaining USPS authorization as well as common pitfalls that risk putting that authorization in jeopardy.
In this workshop learn how the U.S. Postal Inspection Service [helps] keeps the mail flowing by enforcing laws that protect the integrity of the mail system, ensuring security for postal employees and facilities, investigating crimes that disrupt mail service (like fraud and theft), and providing critical operational support during large-scale events and crises. A unified effort that includes working with partner agencies and organizations to intercept illicit contraband and collaborate to prevent scams that target mail customers, all contributing to the safe and efficient movement of mail.
Mail operations have long been the backbone of delivery. As e-commerce continues to surge, many mailers are finding opportunities to apply those same strengths in the fast-growing parcel market. In this panel discussion, leaders will share insights from helping facilities expand their capabilities without reinventing their core business. They’ll discuss how mail operations can take advantage of parcel growth using existing infrastructure, scalable automation, and smart process design. Attendees will gain practical guidance on where to start, how to evaluate readiness, and ways to make the transition sustainable for both teams and technology.
Learn how to maximize SCF entry discounts by tailoring a variety of pre-sort, commingle, and drop ship strategies to your requirements. Discover how the latest approach to tray-level consolidation can add up to 30% savings on delivery and postage costs for both nationwide and regionalized direct mail programs.
Whether you are a residential customer with delivery concerns or a business managing bulk mailings and shipments, this workshop will walk you through the most effective ways to contact the US Postal Service for support. Learn how to navigate online tools, reach customer service, and submit service requests. Empower yourself and your customers with the knowledge to get timely, accurate assistance – no matter your mailing or shipping needs!
The Smarter Mail Centers are Integrating Smart Equipment and AI to revolutionize the way they operate, train and market their services. These combined efforts lead to reduced processing times, lower costs, less errors, improved safety, increased marketability and next level procedural training.
In this workshop hear how the Supply Management organization supports the Postal Service’s Transformation Plan and delivers supply chain solutions in providing required goods and services through national commodity management strategies. Learn about the Supply Management structure, technology, and dashboards that are used to drive results. Hear how the organization uses automated tools and deploys continuous improvement programs to ensure contract compliance, reduce supply chain risk and monitor supplier performance. Gain insight into how SM benchmarks best practices and deploys Organizational Initiatives to automate processes and create efficiencies today and for future needs. Learn about SM supplier relationship management and opportunities to become a supplier to the Postal Service.
Join us and learn about the advertising rules for periodical mail and examples of such. Learn methods of record retention that are a best practice for class compliance and meet PCSC guidelines. Topics covered include: What advertising is, what it is not, advertising statute in Federal Code (Title 18), Public Service Announcements, examples of non-compliant periodical advertising (marketing mail enclosures), duration of record retention, allowable ad% in General Paid and Requester publications, etc. As a new generation assumes responsibility for periodical compliance, this fills an educational need for the class.
Explore proven strategies for managing transactional mail with precision and efficiency. This workshop covers best practices for navigating USPS requirements, maintaining compliance, and optimizing mail operations. Learn how thoughtful oversight and process improvements can drive consistency, reduce risk, and support long-term success in high-volume mail environments.
Join senior leaders from USPS for an in-depth discussion on the evolution of USPS service standards and what they mean for customers, partners, and the broader mailing industry. This workshop will explore the rationale behind recent updates, the data-driven approach to performance improvements, and how these changes align with USPS’s transformational plan.
Today’s shipping landscape demands speed, agility, and strategic execution. This track highlights smarter shipping solutions—from USPS tools like APIs, pricing and billing options, and branded packaging to emerging trends shaping the future of logistics. Learn how to optimize operations, elevate customer satisfaction, and adapt to an ever-evolving marketplace.
Your digital post office, reimagined. Discover how Click-N-Ship is evolving to empower small and midsize businesses with batch printing, commercial rates, and enhanced analytics. Get a sneak peek at upcoming features like ODBC integration and thick-client support—built to help you scale without friction.
Customers want to conduct business on their own terms at their own schedule. The Postal Service is developing a suite of self-service technologies that is transforming our retail lobbies into destinations for customers to conduct business 24 hours per day. New Self-Service Kiosks, Rapid Drop Off Stations, and Smart Parcel Lockers are just some of the tools that are enabling customers to conduct more than 90% of retail transactions after business hours. This workshop will walk attendees through the new customer experiences enabled by these and more technologies being implemented in retail lobbies. This workshop will provide an in-depth review that complements the hands-on experiences available on the trade show floor.
In the whimsical yet informative talk titled "Peek-a-Boo Packages: Millimeter Wave Wonders in Shipping" featuring Thruwave Millimeter Scanning, we'll uncover the magic behind this cutting-edge technology that's transforming the package shipping industry. Imagine seeing right through corrugated boxes like they're invisible, revealing their contents without unsealing a single tape! Thruwave's millimeter wave scanning does just that, providing a non-invasive, ultra-efficient solution for inventory management and security checks. We'll explore how this technology enhances transparency, speeds up the shipping process, reduces damage and theft, and boosts overall operational efficiency. Get ready to be amazed by how this is turning shipping into a high-tech game of peek-a-boo!
The shipping landscape is evolving rapidly, driven by shifting customer expectations, competition, and tech innovation. This workshop explores how businesses can fully leverage USPS through a multi-carrier strategy to stay agile, simplify logistics, and improve delivery performance. We’ll highlight USPS’s latest operational investments and tech upgrades—like improved service standards, new infrastructure, and advanced APIs and webhooks—and how they unlock new shipping opportunities. Learn how multi-carrier shipping software (MCSS) makes it easy to seamlessly adopt and benefit from these tools. Whether your goal is to improve speed, cost-efficiency, or reliability, this workshop will help you build a USPS-first strategy ready for the future, powered by modern shipping solutions.
Integrate smarter, move faster. Dive into real-world use cases of USPS APIs for shipping, tracking, and logistics. Hear how businesses are using APIs to automate operations, enhance transparency, and unlock new customer value—complete with live examples and best practices.
Global trade dynamics are evolving faster than ever, specifically, the international regulatory landscape. Recently imposed and impending future regulatory requirements necessitates businesses shipping internationally to adopt a proactive, strategic approach that looks beyond the immediate impacts to preserve value, maintain market relevance, and identify areas of opportunity. The ability to navigate volatility and uncertainty, to drive competitive advantage and operational flexibility, is critical for long-term sustainability. In this workshop, participants will gain a clearer understanding of the changes and impacts within and across the international regulatory landscape, and what they mean for their operations, supply chains, and strategic planning.
Staying competitive in a rapidly shifting global marketplace requires more than just moving Mail—it requires a strategic edge. The International team will unveil several new initiatives aligning cross-border shipping offering with the rapidly evolving market. The team will present strategic improvements to products, pricing, and shipping services to provide a flexible, streamlined business interface with the USPS for your cross-border shipping needs. Participants will understand the steps that International Business has taken to strengthen the value proposition to our customers and improve our competitiveness in the global marketplace, to turn logistical volatility into a predictable, cost-effective advantage for global customers.
In today’s fast-paced logistics and e-commerce environment, real-time package visibility is no longer a luxury; it’s a competitive necessity. Poor visibility leads to lost packages, delayed deliveries, inefficient workflows, and dissatisfied customers. This workshop provides a practical, hands-on approach to identifying, assessing, and improving package visibility. Learn how to ensure your packages receive scans and visibility throughout their journey, based on years of experience and examples. Lessons learned include labeling tips and issues, addressing, nesting, packaging, label approvals and checklists, and more. Gain insights on features to optimize package tracking and location accuracy for greater transparency, improved customer experience, and reduced operational costs.
Forget predictable shipping cycles—welcome to the era of micro surges. A viral TikTok, a freak storm, or even politics can blow up demand overnight. Lori Boyer, Director of Content Marketing at EasyPost and host of the podcast Unboxing Logistics, will sit down with Tim Ranagan, Marketing Director at EasyPost, for a fireside chat on how these curveballs are reshaping shipping. With tariffs, inflation, and fickle consumers in the mix, chaos is the new normal. The smart play isn’t scrambling—it’s building flexible systems that spot surges early, reroute shipments on the fly, and keep margins safe. Attendees will get real examples, fresh insights, and practical strategies for thriving when the next surge hits—because in 2026, the only thing you can count on is the unexpected.
Harness the power of innovation to forge ahead in a rapidly changing industry. This track explores how data, automation, and emerging technology are reshaping the way we deliver performance, visibility, and customer connection. Learn how organizations are leveraging AI, address optimization, advanced APIs, and agile, modular solutions to integrate systems seamlessly and respond rapidly to change. Discover how cloud platforms, microservices, and real-time data exchanges are streamlining operations, boosting marketing results, and ensuring readiness in a data-driven environment.
Accuracy is everything. Join this hands-on session to learn how USPS’s newest Address Management APIs can help you eliminate undeliverables, cut costs, and modernize your mailing operations. Discover smarter ways to validate, integrate, and optimize address data for flawless delivery performance.
Whether you are new to address management, seeking a refresher or interested in catching up on recent changes, our workshop covers essential address standards and requirements for both USPS and businesses. Participants will learn about the latest tools, data, and processes that are available to lower costs, reduce risks, ensure compliance and increase the ROI of their address-related processes. Our innovative workshop is specifically designed to empower new mailers to make informed mailing decisions, minimize undeliverable mail, and achieve the ultimate Address Quality. Join us and get ready to enhance the value of your mailing processes
Join us in this workshop as we look at how Artificial General Intelligence (AGI) will impact critical national logistics infrastructure like USPS, aviation, and energy including considerations for those who work in or rely upon these industries. We’ll also cover potential for AGI to coordinate multimodal delivery networks at human-level reasoning. Risks and resilience planning for AGI-driven systems, and USPS’s role as a trusted national entity in shaping responsible AI use.
Today’s direct marketers are no longer bound by channel constraints — they’re empowered by data, driven by insight, and elevated by AI. In this workshop, we’ll explore how marketers can evolve their approach, moving from single-channel tactics to cohesive, data-informed strategies that engage audiences with greater relevance, speed, and impact. Discover how AI and analytics aren’t just tools for efficiency, but catalysts for transformation — unlocking smarter, more connected marketing that moves people to act.
Collaborative panel presentation walking through the high level design of a modern network facility. We will highlight the work across functional groups required to successfully design a new facility, to include the building, yard, equipment set, equipment development, maintenance, and standard work design involved.
See your network come alive. Explore how USPS is fusing Agentic AI with Digital Twin technology to turn massive data streams into real-time, self-optimizing operations. Through live demos, discover how predictive modeling transforms logistics, transportation, and decision-making—today and tomorrow.
The key to driving mail growth lies in embracing cutting-edge innovations that enhance the efficiency and effectiveness of your campaigns. We will walk through the life cycle of a campaign that uses advanced data analysis, asset creation, automation enhancements and Data driven production to make the mailpiece experience more personalized and faster than ever before! Then tie it all together using feedback mechanisms like Informed Delivery, Informed Visibility, digital Call To Actions like QR Codes, Personalized URLs or even AI Virtual Assistants to make a high ROI campaign!
We will be exploring the various USPS online resources live! In today's fast-paced mailing and shipping environment leveraging the USPS's online resources is essential to keeping up with the ever-changing regulations and opportunities to mitigate increasing postage costs. These are resources utilized everyday by industry experts. This hands-on workshop introduces attendees to key USPS digital platforms—PostalPro, Postal Explorer, FAST (Facility Access and Shipment Tracking), and USPS.com. Participants will learn how to use PostalPro for accessing technical guides, industry webinars, and mailing promotions; navigate Postal Explorer to find essential publications like the Domestic Mail Manual (DMM), pricing calculators, and mailing standards and locate key information in FAST.
Mail matters - and data unlocks its full potential. The Informed Visibility® Mail Tracking & Reporting (IV-MTR) platform—which includes barcode scan data, Informed Delivery® campaign data, postage data, and more—provides a powerful ecosystem of mail intelligence that goes far beyond basic tracking. This joint session brings together USPS technology leadership and industry innovators to demonstrate how mailers and service providers transform data from IV-MTR into actionable business results. Explore real-world use cases across financial services, healthcare, retail, and utilities showing how organizations drive operational efficiency, enhance customer engagement, and enable data-driven decision making. Learn proven strategies from USPS experts and leading technology providers for extracting maximum value from the entire IV-MTR platform. Attendees gain practical frameworks for turning foundational data elements into measurable business outcomes.
In an era where customers move fluidly between physical and digital worlds, marketing success depends on unifying those experiences. Yet, most organizations still manage direct mail, email, and digital media as separate workflows—missing the opportunity to deliver cohesive, data-driven journeys. This workshop explores how AI Agents can autonomously design, execute, and optimize omnichannel journeys that span direct mail, display, and CTV. You’ll see how predictive analytics, persona-based personalization, and real-time triggers can turn traditional campaigns into intelligent, adaptive customer experiences.
This workshop will explore the transformation of the mail and parcel industry through a data-driven lens, focusing on how legacy practices have evolved into today’s innovative, integrated solutions. In the Past, mailrooms relied heavily on manual workflows and early forms of automation, consuming significantly more labor and offering limited accuracy improvements. Today, the landscape is defined by rapid technological adoption: AI-driven processing, digital mail delivery, and sustainability initiatives have become standard, reducing manual data entry by up to 80% and meeting customer expectations for real-time tracking and eco-friendly operations. In the Future, we anticipate a fully integrated, data-driven mail ecosystem. Robotics, predictive analytics, and sentiment analysis.
When the storm hits, stay steady. See how USPS uses GIS, NOAA, and FEMA data to predict and respond to disruption—from hurricanes to wildfires. Learn how data visualization and predictive mapping power smarter contingency planning and transparent communication with customers.
In this panel discussion, Joe Carte (a veteran SPC strategic sales leader) will moderate a panel discussion with four direct marketing leaders from prominent national brands (and SPC Clients) who have led the migration to data-driven strategies and technology integration. From optimization to automation, testing philosophies, marketing technology, and optimizing USPS promotions, this workshop will uncover how top brands are using tech to amplify performance and ROI. Panelists will share lessons learned, successful tools, and where they see the greatest opportunity for growth in the future of direct mail.
Everything you need, one login away. Step into the new USPS Business Portal—streamlined, intuitive, and designed around you. Learn how enhanced dashboards, account tools, and faster service access make managing your mailing and shipping operations simpler than ever.
This workshop will serve as a discussion and demonstration of how utilizing data from the USPS' Informed Visibility, EPS feeds/reporting, Informed Delivery and ACS systems can create the full visibility many mailers struggle with today. This enhances reporting and adds value to every step in the process and any organizational unit in any organization interested in truly managing the "lifecycle" of a mail piece once it has been accepted into the USPS' network. Our presentation will describe the data each of these systems provides and how they complement one another to enhance visibility and reporting of activity on many levels. We will cover validation, creation and reporting of the data these systems provide.
The NPF Vignettes Track delivers a curated collection of short-form sessions designed to spark curiosity, stir emotion, and illuminate hidden corners of the mailing and shipping world. Each vignette invites attendees into a relaxed, immersive space, where inspiration meets innovation, and storytelling becomes the fuel to forge your own horizons.
Tracing the history of AI is less about a single "breakthrough" and more about the gradual evolution of how we teach machines to find patterns in data. It’s a journey from basic geometry to models that can "imagine" art and text. This is not a discussion on how to use these tools, but rather on how these tools came to be and how their functionality has evolved and differentiated.
Two respected professionals take the spotlight not only as industry leaders, but as creators who’ve transformed their perspectives into published works. Each centered on real-world opportunities facing today’s mailing and shipping professional. This engaging session offers a behind-the-scenes look at how they brought their ideas to life, sharing personal reflections, professional purpose, and lessons learned along the way. Guided by a seasoned publisher, the conversation celebrates the value of elevating one’s voice and the lasting impact of passing on hard-earned insights. Attendees are invited to reflect on their own passions and how they might leave a mark on the industry they serve.
Unearth the grit, ingenuity, and fierce determination of America’s earliest mail carriers. From canyon-crossing mules and Arctic snowshoes to camels pacing desert sands, this session dives into the dramatic, real-life history of mail delivery long before ZIP codes or automation. You’ll also discover the story of Stagecoach Mary—the first Black woman contracted to carry mail for the U.S. Postal Service—whose tenacity on the trail became legend. It’s a journey through time, terrain, and the relentless human spirit that made communication possible, no matter the obstacle.
Postcards connect people in simple, powerful ways. This vignette explores the global exchange of postcards through Postcrossing and the renewed role of personal mail in a digital world. Learn how postcard mailing builds unexpected connections across cultures, generations, and geographies. From selecting the right card and message to understanding international mail flow, this vignette highlights the human stories behind every mailbox delivery. Attendees will leave with fresh inspiration and practical ideas for keeping handwritten communication alive.
Step inside the world of the USPS postage stamp across three captivating mini-vignettes. Discover the craftsmanship behind the design process, explore the evolution of the humble postcard, and be part of exclusive unveilings you won’t see anywhere else. For anyone who believes every message should leave a mark, or who sees beauty in the small things!
Stamps are more than postage. They are storytellers, time capsules, and windows into history. In this vignette, two lifelong stamp collectors invite attendees to see the mail through their shared perspective. Discover how decades of collecting shape the way design, meaning, and detail are noticed in everyday mail. Through personal insight and illustrative examples, this vignette shows how curiosity turns ordinary envelopes into objects of connection and discovery. Whether you actively collect or simply appreciate the mail you handle each day, this session offers a fresh way to look at what passes through your hands.
