Heather Lewis
Manager, New Solutions
US Postal Service

Heather works with leaders in the print service industry to develop new USPS direct mail promotions in areas like retargeting, reply mail, and emerging technology. Before USPS, Heather's over12 years' experience working with both startups and a Fortune 500 company led her to drive innovative and award-winning experiences across a variety of print formats, including catalogs, newsletters, and mixed media mail. Heather will share with attendees' best practices on how to leverage USPS marketing initiatives for maximum ROI and customer impact.

Dina Kessler is President and owner of Kessler Creative, adirect marketing company located in Jacksonville, Florida. In 2007, Dina alongwith her husband, Keith, launched Kessler which has grown to amulti-million-dollar company, with over 50 staff members. Their product lineincludes creative design, offset and digital printing, mailing, a full suite ofbindery capabilities, a wide format division, online marketing, and innovativemarketing solutions. Kessler is an award-winning agency that has been honoredto receive many awards throughout the years for their design and printing ofmarketing pieces for clients from organizations such as the United StatesPostal Service, the Florida Print Association and Printing Industries forAmerica. Kessler was honored to receive the Mailing Innovation & DigitalAward for the Southern Area from the USPS at the National Postal Forum in 2018presented by Postmaster General Megan Brennan. In 2019, Kessler was awardedGrand Champion Finalist in the Next Generation Campaign Award by the USPS forresults on marketing campaigns they achieved for their clients. Dina currentlyserves as the Past National Industry Chair of the Postal Customer CouncilAdvisory Committee and serves on the Mailers Technical Advisory Council. In2018, Dina joined the newly formed Marketing Advisory Council for University ofNorth Florida's Coggin College of Business Marketing Program and currentlyserves as the Industry Chair for this council. Giving back to a localuniversity and sharing her marketing expertise with the future of the industryhas brought great joy to Dina as well as given Kessler Creative access toexceptional hires to help the company growth.

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With deep expertise in print, mail, and marketing, GlenSwyers has spent his career helping businesses maximize efficiency and reducecosts in their mailing operations. From serving as a partner in a family-ownedprint business to leading industry innovations at Imagine Group, Glen’sinsights have made a lasting impact on how organizations approach datasecurity, customer service, and postal optimization.

Adam Collinson
Director of Address Intelligence
GrayHair Software, LLC

Adam analyzes and improves processes in all areas of mail including Data Entry, Address Quality & Return Mail,Database Management, Regulatory Compliance, Cash Flow Optimization, and Mail Tracking Analytics. As Director of Address Intelligence, Adam uses his experience and knowledge to analyze, research, design, and implement new solutions to meet the needs of the ever-changing mailing industry. Adam also serves as the MTAC Industry Focus Area Leader for Data, Technology, andAddressing.

Earl Johnson
Director Addressing & Retail Technology
US Postal Service

Earl Johnson is the Director, Address Services and Retail Technology Applications. Earl leads the advancement of Address Quality and Retail Technology development, creating modernized addressing and retail application tools, API services, and commercial addressing products. Earl started his career as a contractor for the United States Postal Service in 1997 and later transitioned as career Postal in 2013 with over 28 years supporting the USPS. His mission is to drive strategic improvements to operational and organizational efficiencies by enhancing and optimizing the accuracy and quality of the Address Management Database and Retail application development.  

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