Nicole Lucas is the founder of The Creative Level, where she works with leaders and organizations to strengthen communication, build clarity, and create healthier team cultures, especially in environments where responsibility is high and miscommunication is costly. With nearly two decades of experience leading teams and coaching leaders across both ministry and marketplace settings, she has found that many leadership challenges emerge when responsibility grows faster than development. Her work focuses on helping leaders learn to lead well, beginning with how they lead themselves under pressure, how they lead others through expectations and feedback, and how they shape sustainable cultures over time. Through coaching, consulting, workshops, and assessments, Nicole helps teams move from confusion and tension toward lasting clarity, confidence, and alignment.

Ruben Gonzalez is aveteran fulfillment and marketing executive with nearly four decades ofexperience building high-growth organizations at the intersection of print, mail, and digital commerce.

As a founding leader of The Dot Corp’s Fulfillment Division, Ruben helped scale the direct mail and fulfillment division from startup to market leader, delivering integratede-commerce, direct mail, product fulfillment, and printing solutions with consistent, year-over-year profitable growth.

A strong advocate for the future of the industry, Ruben co-founded MentorShipped, a nonprofit focused on workforce development and real-world learning opportunities for high school students—reflecting his belief that sustaining the mail and marketing ecosystem requires investing in the next generation of talent.

Annica Conrad is the Senior Vice President of Consumer Growth & Engagement at Valpak Clipp, where she leads consumer brand strategy and growth across Valpak and Clipp.com. She is responsible for driving measurable revenue growth through integrated print and digital activation, social and community engagement, performance marketing, and KPI instrumentation—strengthening the connection between the iconic Blue Envelope and modern consumer behavior.

Previously, Annica served as Chief Brand Officer at City Barbeque and held CMO and senior marketing leadership roles across multiple national brands. She brings deep expertise in brand strategy, positioning, loyalty, digital transformation, and building high-performing consumer engagement ecosystems.

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Benjy Uhl is the Head of Product & Data at Valpak Clipp, leading its product and data practices as well as partner channels focusing on “selling with data” solutions. With decades of audience and postal expertise, he advises brands on how to leverage data to drive results across shared mail, solo direct mail, digital and analytics.

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David Hussong is the Senior Director of Insights at Competiscan, bringing more than 30 years of experience in the direct mail industry. His career includes leadership roles across the catalog, tax preparation, and small business lending sectors. At Competiscan, David leverages his deep industry expertise to deliver meaningful, actionable insights that help clients better understand and optimize direct mail strategies.

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Celine Matthiessen is Vice President of Analysis and Insights at BIA Advisory Services, where she transforms complex data into compelling stories that help clients uncover opportunities and develop effective strategies. With more than 20 years of experience in research, strategy, and competitive intelligence, she leads the development of custom data products and delivers insights that guide clients through market shifts, product launches, and competitive challenges. Celine’s approach goes beyond data—it’s about interpretation, context, and helping clients see what’s next. She’s guided companies through market disruptions, supported major investments and partnerships, and delivered due diligence that stands up under pressure. She holds a Master of Information Science from Dominican University and a Bachelor of Arts from Knox College.

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